MSIology: MSI Laptop 20th Year Anniversary

MSIology, is MSI's approach to embedding its spirit into laptops, focusing on gaming, creativity, and business innovations. It's about quickly integrating current and future consumer desires into laptops, moving beyond mere marketing strategies or influence attempts.

To celebrate 20 years of MSIology and its impact, we're hosting the "MSIology: MSI Laptop 20th Anniversary Exhibition." This event showcases MSI's laptop evolution, highlights our three core product lines, and outlines future directions, all while continuing to serve consumers globally with the spirit of MSIology.

MSI Laptop 20th Anniversary Sneak Peek Video

MSI Laptop 20th Anniversary Special Exhibition Meet the KOL
(KOL Zone)

- Activity Schedule -

August 1, 2024 (Thursday): 10:00 AM – 9:00 PM

August 2, 2024 (Friday): 10:00 AM – 6:00 PM

August 3, 2024 (Saturday): 10:00 AM – 6:00 PM

August 4, 2024 (Sunday): 10:00 AM – 6:00 PM

MSI Laptop

MSI Laptop 20th Anniversary Celebration

Explore how MSI laptops have consistently delivered performance and premium experiences to consumers over the past 20 years.

MSI Laptop's Three Core Product Pillars

Through a series of experiential activities, you will profoundly appreciate the three core spirits of MSI laptops:
Luxury Aesthetics
Extreme Performance
Innovative Technology

MSI Laptop's Three Major Product Series

We clearly outline MSI's three main laptop product lines through distinct exhibition scenarios:
Gaming
Content Creation
Business and Productivity

Zone introduction

Zone 1 & 2

Step into the time tunnel and witness the splendor of MSI laptops over the past 20 years.

The exhibition uses photos and videos to recount MSI laptops' 20-year journey, showcasing their leading performance, design, and innovations. It highlights MSI's role in market trends and features groundbreaking classic models, allowing visitors to experience the evolution of MSI laptops firsthand.

Zone 3

Get a glimpse of MSI's luxury aesthetics.

Integrating luxury into technology is MSI's unique aesthetic. Through demonstrations of award-winning works, firsthand experiences of different product materials, and cross-industry collaborations with leading players, visitors can glimpse MSI's approach to luxury aesthetics.

Zone 4

Experience the extreme performance and innovative technology.

Through a series of hands-on experience zones, audiences can understand why MSI laptops have consistently prioritized high performance for gamers, creators, and business professionals over the past 20 years. Moreover, the exhibition showcases both past and future innovations of MSI laptops, offering a glimpse into the evolution of personal computing

Zone 5

MSIology is a profound subject, eagerly awaiting your personal experience.

In this area, we exhibit the latest models representing MSI laptop’s 20 years of achievements, along with a variety of commemorative 20th-anniversary limited edition products, dedicated to every visitor of the MSI laptop 20th Anniversary Exhibition. Additionally, a specially designed photo zone is set up where visitors can take pictures with a giant MSI laptop model, capturing the perfect moment of experiencing the MSI laptop universe.

  • Exhibition Dates: August 1 (Thursday) - August 4 (Sunday), 2024
  • Exhibition Hours: Thursday to Sunday, 10:00 AM - 6:00 PM (Free Entry)
  • Exhibition Venue: Macquarie Centre Corner, Level 4 (In front of the TIMEZONE)
  • Address: Macquarie Centre Corner, Level 4 Herring Rd, North Ryde NSW 2113 (In front of the TIMEZONE)
  • Bonus:
    1. Get a Limited Edition MSI 20TH Anniversary Dragon G (Worth AUD$289) when purchasing any MSI TITAN, Raider, or Stealth series from August 1, 2024 (Thursday) to August 4, 2024 (Sunday)